New Media
Tommy Hilfiger a lansat o aplicatie iPhone pentru comertul electronic
Brandul de imbracaminte american Tommy Hilfiger a lansat o aplicatie gratuita iPhone prin intermediul careia clientii pot vizualiza si cumpara produse, potrivit brandrepublic.com.
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Aplicatia permite vizualizarea intregii colectii de haine, precum si utilizarea unor filtre de cautare, in functie de tipurile de articole vestimentare sau pret.
„Clientii nostri deja utilizeaza iPhone-ul sau alte terminale pentru a cauta produsele noastre. Aplicatia nu este nimic altceva decat urmatorul pas pentru achizitie”, a declarat Kate Terry, vicepresedintele executiv al diviziei globale de comert electronic a grupului Tommy Hilfiger.
Aplicatia a fost dezvoltata de Art Technology Group (ATG).
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