New Media
Vanzarile de carti din SUA, impulsionate de cititoarele electronice
Vanzarile de carti din Statele Unite vor creste cu 5,8% pana in 2015, in conditiile in care tot mai multi oameni cumpara versiuni digitale pentru iPad sau Kindle, potrivit unei estimari Goldman Sachs, informeaza Bloomberg.
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Astfel, pana in 2015 piata de carti ar putea ajunge la 29,5 miliarde dolari, fata de 23,5 miliarde dolari in 2010, chiar daca vanzarile de carti pe suport traditional sunt in scadere.
Vanzarile de carti in varianta digitala vor creste de peste patru ori pana in 2015 la 3,19 miliarde de dolari, in timp ce printul va inregistra o scadere de aproape 5% pana la 21,7 miliarde de dolari, potrivit estimarilor Goldman Sachs.
Cota Apple pe piata cititoarelor de carti electronice va creste la 33% pana in 2015, de la 10% anul acesta, in timp ce Amazon.com va scadea pana la 28% in urmatorii 5 ani, de la 50% anul acesta.
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