New Media
Video online-ul din SUA: cheltuieli de advertising de 505 mil. $ in 2008
Advertiserii vor cheltui pe segmentul de video online din SUA circa 505 mil. $ in acest an, conform datelor publicate pe site-ul propriu de compania de cercetare eMarketer. Desi estimarea companiei este in scadere, de la 1,4 mld. $ cat prevedea compania in februarie 2008, cresterea de la an la an este totusi importanta - 55,9%.
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In 2007, advertiserii au cheltuit 324 mil. $ pe segmentul de video online, in 2009 compania de cercetare estimand ca suma va ajunge la 750 mil. $, urmand ca in 2010 cheltuielile cu publicitatea online sa depaseasca 1 mld. $.
Cheltuielile advertiserilor pe segmentul de video online vor reprezenta totusi doar 2% din totalul pietei de publicitate pe Internet in 2008, si 0,7% din totalul pietei de publicitate TV.
eMarketer previzioneaza ca circa 67% dintre internautii americani vor urmari clipuri publicitare online cel putin o data pe luna acest an. Procentul este echivalentul a circa 129,5 milioane de oameni. Pana in 2013, numarul acestora va creste pana la 183 mil. de oameni.
Majoritatea consumatorilor de video online prefera sa urmareasca clipuri scurte, de cinci minute sau chiar mai putin, in detrimentul serialelor sau chiar filmelor artistice. Cele mai urmarite clipuri sunt cele de stiri, glume, trailere de filme sau videoclipuri muzicale.
„Pe masura ce companiile media isi schimba modelul de business, plasand din ce in ce mai multe clipuri video profesionale online, audienta – si implicit banii rezultati – vor creste in mod puternic”, este de parere David Hallerman, senior analyst al eMarketer.
Resurse suplimentare:
– Orlando Nicoara a scris despre acest subiect pe blogul sau
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