New Media
Wal-Mart duce \”un razboi al preturilor\” cu Amazon pentru suprematia in comertul electronic
Wal-Mart Stores a lansat joi un "razboi al preturilor" contra Amazon.com, anuntand ca va vinde cele mai titrate 10 carti ale lunii noiembrie cu 10 dolari bucata pe site-ul sau, walmart.com, potrivit Wall Street Journal.
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Cateva ore mai tarziu, Amazon a egalat oferta de 10 dolari a Wal-Mart, care a ripostat si a anuntat un nou pret, de 9 dolari.
Reprezentantii Wal-Mart au explicat ca miscarea rapida de a oferi carti populare la preturi mici face parte dintr-o strategie mai larga de a transforma walmart.com in cel mai mare si cel mai ieftin retailer online.
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