New Media
Yahoo va investi in publicitate si tehnologii pentru mobile banii economisiti prin reducerea costurilor
Yahoo, companie care a anuntat saptamana trecuta un parteneriat pe segmentul de cautare cu Microsoft, va investi banii economisiti din reducerile de costuri de pe segmentele de marketing si infrastructura pe nisa de publicitate display, precum si in continut si tehnologii pentru mobile, a declarat Carol Bartz (foto), directorul executiv al companiei, pentru New York Times.
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Bartz a aratat ca a acceptat sa incheie parteneriatul cu Microsoft, intrucat ar fi fost extrem de dificil sa egaleze nivelul investitiilor realizate de Google si Microsoft in business-ul cautarilor online.
„Prima mea parere cand am venit la Yahoo a fost ca nu voi realiza niciodata un astfel de deal”, a declarat Barts, „pana cand am aflat structura costurilor, si optiunile noastre s-au redus”.
„Oricum, centrul operatiunilor noastre nu a fost afectat de deal, compania este practic intacta”, a mai spus Bartz.
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