New Media
YouTube cauta surse de venituri: Inchirierea de filme online, cea mai recenta idee
YouTube, cel mai vizitat portal video din lume, se afla in discutii cu studiourile cinematografice Sony Pictures Entertainment si Lions Gate Entertainment pentru a lansa un serviciu online de inchirieri de filme, potrivit Bloomberg, care citeaza surse apropiate negocierilor.
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YouTube, al carui continut este livrat in cea mai mare parte de utilizatorii sai, adauga materiale video produse de profesionisti pentru a atrage mai multa publicitate. In acest sens, luna trecuta a incheiat parteneriate cu gigantul media Time Warner, Cartoon Network si Adult Swim.
Potrivit analistilor, Google incearca sa gaseasca metode pentru a valorifica mai bine activele pe care le detine.
Studioul de productie cinematografica Lions Gate este interesat sa gaseasca modalitati de a-si vinde online programele de televiziune si filme, potrivit purtatorului de cuvant al companiei, Peter Wilkes.
In cazul in care acest proiect se va concretiza, YouTube ar concura cu Amazon.com si iTunes al Apple.
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