New Media
YouTube, rampa de lansare pentru a expune la muzeul de arta Guggenheim
Muzeul de arta moderna si contemporana Guggenheim a anuntat ca o noua expozitie va veni de pe YouTube, prin intermediul unui parteneriat prin care utilizatorii site-ului sunt invitati sa isi incarce creatiile, din care 20 vor fi alese pentru a fi expuse in intreaga lume, scrie presa internationala.
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Juriul care va selecta cele 20 de lucrari este format din artisti. Clipurile video selectate vor fi expuse la muzeele Guggenheim din intreaga lume.
„Din punct de vedere filosofic, astfel de lucruri sunt foarte importante”, a declarat directorul de marketing al YouTube, Ed Sanders, care compara initiativa cu YouTube Symphony Orchestra, din 2009. „Sunt multe clipuri video care inspira … Incercam sa scoatem acest tip de continut la suprafata. Guggenheim vrea sa fie ceva uimitor”, a mai spus acesta.
Nancy Spector, curatorul sef al Guggenheim Foundation, considera ca aceasta colaborare este o oportunitate de a vedea cum ar putea influenta noile platforme arta video.
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