New Media
YouTube si-a marit de 10 ori numarul advertiserilor in ultimul an
Numarul advertiserilor care au folosit YouTube in ultimul an a crescut de 10 ori, ceea ce arata ca Google, compania care detine cel mai popular site de video sharing in Statele Unite, incepe sa genereze venituri si din alte surse decat cautarile pe Internet, potrivit Bloomberg.
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„Ceea ce YouTube ofera advertiserilor este o audienta masiva”, a declarat Barry Salzman, directorul de media pe SUA al Google, cel mai mare motor de cautare din lume care detine si YouTube.
In conditiile in care cresterea incetineste pe vanzarea de publicitate la rezultatele cautarilor, principalul businees al Google, compania are nevoie sa genereze venituri din alte surse. Se estimeaza ca anul aceasta vanzarile din afisarea de anunturi vor ajunge la 1 miliard de dolari, in conditiile in care economia isi revine, iar clientii vor cheltui mai multi bani pe marketing, potrivit unui analist de la JMP Securities LLC.
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