New Media
YouTube testeaza reclamele pe terminalele mobile
YouTube a inceput sa testeze reclame pentru varianta site-ului adaptata pentru telefonanele mobile, in prima faza testele derulandu-se in SUA si Japonia, scrie marti Washington Post.
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„Acesta este primul nostru pas in testarea advertising-ului pentru varianta de mobil a site-ului YouTube. Acest mod de advertising va oferi un nou mod de interactionare cu continutul, in timp ce noua ne va da posibilitatea sa invatam cum utilizatorii traditionali ai site-ului interactioneaza si privesc reclamele pe mobil”, au afirmat reprezentantii Google, care detine site-ul.
YouTube a deschis accesul catre varianta site-ului pentru mobil la inceputul acestui an, cand si-a extins serviciile pentru mobil pentru a include arhiva clipurilor video si posibilitatea de incarcare de materiale.
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