Real Estate
City Park Mall Constanta: 350.000 euro pentru marketing pe perioada verii
City Park Mall Constanta are un buget de marketing de 350.000 euro pentru activitatile si evenimentele care vor fi organizate in incinta centrului comercial pe perioada verii. Aceasta suma reprezinta 35% din totalul bugetului de marketing pe 2009.
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Printre evenimentele care vor fi organizate se numara si expunerea a 3 masini de epoca in avanpremiera evenimentului Exotic Car Show. De asemenea, managementul mall-ului va organiza o tombola, care va avea loc o data la doua saptamani, cu premii in valoare de 60.000 euro.
Reprezentantii mall-ului au lansat si o revista pentru a anunta reducerile si ofertele promotionale, care a fost deja produsa intr-un prim tiraj de 100.000 de exemplare.
City Park Mall Constanta a fost inaugurat in luna mai 2008 printr-o investitie de aproape 70 de milioane de euro. Proiectul este detinut de Neocity Group, dezvoltator imobiliari activ pe piata romaneasca din 1999.
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