Real Estate
Criza a inchis 30 de francize imobiliare. Eroare de strategie sau piata ostila?
Perioada de boom imobiliar 2005-2008 a atras in Romania companii cu renume la nivel international. Piata inca neexplorata, perspectiva castigului imediat si potentialul urias de crestere au motivat francizorii de agentii imobiliare sa vaneze oportunitatile autohtone. Intre timp, la nivelul intregii piete, din 10.000 de agentii imobiliare active inainte de aparitia crizei financiare, circa 7.000 si-au oprit activitatea, in principal din lipsa tranzactiilor.
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Dupa doi ani de extindere accelerata, proprietarii principalelor master-francize de agentii imobiliare,-Re/Max, Century 21 si Hirsh, au fost loviti de un puternic val de contracte reziliate. Reprezentantii acestor companii explica pentru Capital motivele pentru care zeci de unitati in franciza si-au inchis portile.
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