New Media
Publicitatea online din SUA, estimata sa creasca cu 11% in 2010
Cheltuielile cu publicitatea online din Statele Unite vor insuma anul acesta 25,1 miliarde dolari, ceea ce reprezinta o crestere de 10,8% fata de 2009, estimeaza eMarketer.
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Factorii care vor determina aceasta crestere de doua cifre sunt reprezentanti de revenirea cresterii moderate a economiei, precum si migrarea unei parti a bugetelor de marketing traditional in mediul digital.
„Deocamdata nu peste tot in lume a iesit soarele. In mod ironic, cresterea pe online este partial atribuita instabilitatii economice. Anxietatea, alaturi de economia care este inca in proces de recuperare, ii determina pe marketari sa parieze mai mult pe ‘lucruri sigure’, iar posibilitatea de a masura impactul publicitatii pe Internet ii face sa aiba mai multa incredere in acest mediu”, a declarat David Hallerman.
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