Turism
Hotelul Parc din Capitala a devenit oficial Ramada, printr-o investitie de 1,5 mil. euro
Hotelul Parc din Bucuresti a devenit oficial Ramada Parc Hotel incepand cu data de 1 ianuarie 2009, printr-o investitie in rebranding de circa 1,5 mil. euro, cu 50% mai mult fata de estimarile intiale, a declarat pentru DailyBusiness.ro Elena Mesina, director of sales&marketing al Ramada Plaza Bucharest.
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„Investitia initiala estimata in rebranding a fost de 1 milion de euro, insa au survenit modificari ale restaurantului, barului si ale mobilierului din lobby, ajungandu-se astfel la o investitie totala de 1,5 mil. euro. Modificarile au fost realizate din bugetul de rebranding”, a mai spus Mesina.
Hotelul Ramada Parc este amplasat langa Ramada Plaza si formeaza impreuna cel mai mare complex al brandului Ramada din Europa, cu un total de circa 600 de camere.
In Romania, acest brand este reprezentat de compania Trend Hospitality, care actioneaza ca partener strategic in Romania, Bulgaria si Moldova.
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