Lifestyle
Cele mai valoroase 10 branduri de lux din lume
In industria luxului, brandul si
notorietatea inseamna mai mult decat in oricare alt sector. Consumatorii sunt
dispusi sa cheltuieasca o gramada de bani pentru calitatea produsului, pentru
design, dar in primul rand pentru renumele firmei. Asa se explica, de exemplu,
de ce o multime de oameni cumpara produse false, cu mult mai ieftine, doar
pentru ca au pe ele numele unei firme renumite.
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Desi lumea trece de mai bine de trei ani
printr-o criza economica fara precedent in istorie, se pare ca marile branduri
raman in continuare cele mai cautate.
Si in timp ce
afaceri mici sau mijlocii dau faliment, brandurile de lux fac si mai multi bani
in continuare.
Compania de
cercetare Millward Brown Optimor a calculat valoarea companiilor de lux, in
functie de veniturile pe care le genereaza notorietatea pe care o au in randul
consumatorilor.
In top, primul
loc este ocupat de Louis Vuitton, urmat de Hermes, Gucci, Chanel, Cartier,
Rolex, Hennessy, Moet, Fendi si Burbbery.
Citeste mai multe depsre
brandurile de lux
pe www.incont.ro
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