Auto
BMW, \”batut\” la profit de Audi si Mercedes in trimestrul trei
Bayerische Motoren Werke (BMW), cel mai mare constructor auto de lux, a castigat mai putini bani decat principalii sai competitori, Audi si Mercedes-Benz, in trimestrul al treilea, chiar daca noua Serie 5 a contribuit la profitul companiei, comenteaza Bloomberg.
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Astfel, BMW a anuntat o marja de profit de 8,1%, fata de Mercedes si Audi, cu 9,5%, respectiv 11% marja de profit, potrivit datelor furnizate de producatorii auto de lux.
„Este o provocare imensa pentru BMW si Mercedes sa concureze cu Audi, care se pozitioneaza mai bine din punctul de vedere al costurilor”, a declarat directorul unui centru de cercetare auto de la universitatea din Duisburg-Essen.
Profitul mediu per masina al BMW a fost de 2.300 anul acesta, in timp ce Audi are o medie de 2.346 de euro, iar Mercedes 3.395 de euro, potrivit estimarilor specialistilor de la universitatea Duisburg-Essen.
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