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Ford a dat in judecata Ferrari. Afla de ce
Ford a dat in judecata Ferrari pentru incalcarea unei marci inregistrate dupa ce compania italiana a denumit noul monopost de Formula 1 "F150", transmite agentia Reuters, citata de Mediafax.
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Logo-ul F150 al Ferrari este similar cu cel folosit de Ford pentru camioneta F-150, cel mai bine vandut autovehicul din Statele Unite, potrivit unei plangeri depuse de grupul american catre o instanta federala.
„Ferrari si-a insusit marca inregistrata F-150 prin denumirea noii masini de curse ‘F150’ pentru a profita de bonitatea substantiala construita de Ford pentru marca F-150”, se arata in reclamatie.
Ford cere instantei sa interzica Ferrari utilizarea marcii. Grupul american cere de asemenea daune, suma totala fiind nespecificata.
Ferrari este controlata de grupul Fiat, care detine 85% din actiunile companiei. Totodata, Fiat controleaza grupul american Chrysler, unde are 25% din actiuni.
Potrivit plangerii, „Ford si Ferrari au un trecut legendar ca rivali in competitiile auto”.
Ferrari sustine ca numele F150 a fost ales pentru a onora cea de-a 150-a aniversare a unificarii Italiei, care este sarbatorita in acest an.
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