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Renault vrea sa majoreze de peste 3 ori numarul centrelor dedicate vanzarii Dacia in Franta
Renault intentioneaza sa creasca numarul centrelor de vanzare din Franta dedicate marcii Dacia, de la 60 la peste 200 pana in 2013, potrivit Le Figaro.
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„In prezent, contam pe 60 de centre, pe care le denumim Dacia Box. Ambitia noastra este de a majora numarul acestora la peste 200 pana in 2013”, a declarat Thierry Plantegenest, directorul Renault pentru reteaua din Franta.
„Separarea punctelor de vanzare demonsteaza ca autonomia Dacia creste„, a afirmat Gaetan Toulemonde, analist la Deutsche Bank, conform Mediafax.
Vanzarile Dacia din Franta au crescut cu 12% anul trecut, ceea ce a conferit marcii o cota de piata de aproape 5%.
Pentru Renault, majorarea unitatilor Dacia Box reprezinta o modalitate de a separa mai bine clientela marcii Renault de cea a Dacia, care ofera performante mai mici la preturi mai reduse cu cateva mii de euro, noteaza Le Figaro. Pe de alta parte, aceasta masura reflecta forta pe care a capatat-o Dacia.
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