Auto
Toyota, cel mai valoros brand auto din lume
Toyota a ocupat prima pozitie in randul celor mai valoroase branduri auto, estimat la 24,2 miliarde de dolari, in crestere cu 11% fata de valoarea calculata anul trecut, informeaza Automotiveorld.com.
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Toyota
este, astfel, al 27-lea cel mai valoros brand din lume, potrivit topului realizat de BrandZ.
BMW ocupa locul al doilea in randul bradurilor auto, cu o valoare de 22,42 miliarde de dolari, in crestere cu 3% fata de anul trecut.
Al treilea loc este ocupat de Mercedes-Benz, a carui valoare a crescut cu 12% pana la 15,34 miliarde de dolari, urmat de Honda, evaluat la 14,18 miliarde de dolari, Porsche – 12,41 miliarde de dolari, Nissan – 10,07 miliarde de dolari, Volkswagen – 7,4 miliarde de dolari, Ford – 7,39 miliarde de dolari, Audi – 3,8 miliarde de dolari si Lexus – 3,64 miliarde de dolari.
In total, valoarea brandurilor din industria auto a crescut cu 7% in ultimul an, potrivit [url=http://www.automotiveworld.com/news/oems-and-markets/87060-global-toyota-valued-as-top-auto-brand]sursei citate[/url].
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