Auto
VW discuta cu parteneri din China despre dezvoltarea unui brand destinat acestei tari
Constructorul auto german Volkswagen (VW) discuta cu parteneri din China despre dezvoltarea unui brand local, in conditiile in care si producatorii concurenti se pregatesc sa lanseze noi marci special create pentru cea mai mare piata auto din lume, transmite Bloomberg, potrivit Mediafax.
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Grupul a refuzat sa ofere detalii privind partenerii sau segmentul de piata vizat.
VW ar putea urma astfel exemplul General Motors, Honda Motor si Nissan Motor.
Producatorii straini introduc pe piata modele mai mici si mai ieftine si tintesc orase din interiorul Chinei, precum cele din provinciile Henan si Sichuan, unde numarul de masini este mic, iar veniturile populatiei in crestere, potrivit analistilor de la Macquarie Group, Nomura Holdings si Booz & Co, citati de sursa mentionata.
Vanzarile de automobile din China au crescut anul trecut cu 32%, la 18,06 milioane de unitati, piata fiind pentru al doilea an consecutiv cea mai mare din lume, peste cea din Statele Unite.
Publicatia germana Handelsblatt a relatat miercuri ca VW va produce pentru China masini mai mici, la un pret de sub 8.000 de euro.
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