Magia lui Harry Potter a ajutat Lego sa-si creasca profitul cu 63% in 2010
Producatorul danez de jucarii Lego a inregistrat in 2010 un profit inainte de taxe de 915 milioane de dolari, in crestere cu 63% fata de anul anterior, pe masura ce vanzarile au urcat cu 32% pana la 2,9 miliarde de dolari, evolutie determinata mai ales de vanzarile Lego Harry Potter din perioada sarbatorilor, relateaza The Guardian.
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Astfel, Lego pretinde ca a devenit cel de-al patrulea producator de jucarii la nivel mondial, cu o cota de piata de 5,9%.
In Marea Britanie cota de piata a celor de la Lego a crescut anul trecut cu 1,6 puncte procentuale pana la 6,2%, in contextul in care vanzarile din zona de retail s-au majorat cu 48%, potrivit sursei mentionate.
In 2011, CEO-ul Jorgen Vig Knudstorp se asteapta la cresterea business-ului atat pe pe pietele principale din America de Nord si Europa, cat si pe pietele emergente, precum cea din China.
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