Pepsi lanseaza primul recipient de plastic ecologic
PepsiCo a anuntat lansarea primului recipient din plastic care nu este fabricat din petrol, in efortul de a-si promova imaginea de companie prietenoasa cu mediul inconjurator, informeaza BrandRepublic.
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Recipientul „verde” este 100% reciclabil si este fabricat din substante extrase din gazon, pin si porumb.
Compania va introduce recipientul pe scara larga incepand de anul viitor, daca testele vor fi un succes.
PepsiCo si ceilalti giganti ai industriei racoritoarelor au fost in repetate randuri tinta acuzatiilor grupurilor ecologiste, din cauza emisiilor idicate de dioxid de carbon rezultate in urma producerii din petrol a recipientelor din plastic.
Coca-Cola a anuntat in 2009 dezvoltarea unui recipient fabricat in proportie de 30% din trestie de zahar, si a ajuns la un acord cu Heinz pentru a imbutelia ketchupul in recipiente fabricate din noul material.
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