Profitul producatorului Nivea a scazut cu 19% in 2010
Beiersdorf, producatorul Nivea, a inregistrat un profit de 308 milioane de euro aferent anului trecut, in scadere cu 19% fata de 2009, sub estimarile analistilor Bloomberg care indicau un profit de 360 de milioane de euro.
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Scaderea profitului vine pe fondul deprecierii activelor din China si unui plan de reducere a gamei de produse, potrivit analistilor.
De asemenea, compania germana anunta in decembrie ca va raporta costuri de 120 de milioane de euro pentru revigorarea sau extinderea unor divizii.
Astfel, excluzand costurile deprecierii si reorganizarii, profitul a crescut cu 7,6% pana la 409 milioane de euro. Veniturile au crescut cu 7,7% pana la 6,19 miliarde de euro.
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