Unilever cumpara un producator american de sampon cu 3,7 miliarde $
Unilever a acceptat sa cumpere compania Alberto-Culver Co. cu 3,7 mld. dolari, tranzactie care va plasa gigantul de bunuri de larg consum pe locul 2 in SUA pe piata produselor de ingrijire a parului, dupa Procter & Gamble, scrie Advertising Age.
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Tranzactia, aprobata de conducerile celor doua companii, urmeaza sa fie analizata de actionari si autoritatile de concurenta.
Datorita acestei achizitii, Unilever va deveni cel mai mare producator de balsam pentru par din lume si al doilea producator mondial de sampon, dupa P&G.
Cea mai mare achizitie din ultimul deceniu, adauga in portofoliul Unilever noi brand-uri precum V05, TRESemme, Nexxus, St. Ives si Simple, la cele existente – Dove, Sunsilk, Clear, Pond’s si Vaseline.
In perioada iulie 2009 – iunie 2010, Alberto Culver a afisat venituri de 1,6 miliarde de dolari si un profit EBITDA de peste 250 milioane de dolari.
Compania Alberto Culver are 2.700 de angajati si are operatiuni in noua tari, inclusiv SUA, Canada, Marea Britanie, Argentina, Mexic si Africa de Sud.
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