Internet/New Media
Amazon.com ataca Apple intr-un nou clip publicitar (VIDEO)
Amazon.com ataca Apple intr-un nou clip publicitar lansat recent, in care cel mai mare retailer online din lume prezinta cititorul electronic Kindle intr-o lumina favorabila fata de iPad-ul Apple. Advertising-ul agresiv accentueaza cresterea competitiei dintre cele doua companii.
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In reclama Kindle ce ruleaza in SUA si pe YouTube, retailerul prezinta un barbat si o femeie langa o piscina. Barbatul se uita cu greu la o tableta neagra nemarcata – dar foarte asemanatoare cu iPad -, incercand sa gaseasca un unghi potrivit pentru a citi. El o intreaba pe femeia de langa el cum de reuseste sa vada atat de bine pe tableta ei.
Ea ii raspunde, natural si zambind – „este un Kindle. M-a costat 139$. Mai mult am platit pe ochelarii de soare!”
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Amazon vinde o versiune a device-ului ce poate downloada prin wireless carti, cu 140$. Versiunea ce include si 3G costa 190$.
Reclama indica o schimbare in strategia Kindle care, in spoturile publicitare anterioare, prezenta produsul pe fundal cu muzica vesela si efecte vizuale speciale, fara vreo referinta la concurenta.
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