Internet/New Media
Apple vrea 30% din valoarea abonamentelor la publicatii pe care le vinde prin AppStore
Apple a lansat un serviciu de abonamente pentru ziare, reviste si site-uri cu alt tip de continut, prin intermediul AppStore, si vrea 30% din taxa pe care o vor plati clientii, potrivit Bloomberg.
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Abonamentele vor fi vandute prin acelasi sistem care le permite clientilor sa cumpere aplicatii individuale pentru iPhone sau iPad. Publisherii care vor sa participe va trebui sa ofere cel mai mic pret de abonament prin intermediul AppStore.
Printre companiile care vand continut prin intermediul unor abonamente se numara site-ul de inchirieri filme Netflix si site-ul de muzica Rhapsody International, precum si cateva reviste si ziare.
Initiativa Apple nu a fost prea bine primita in piata.
„Multi publisheri si-au dat seama ca exista viata si dincolo de curtea Apple”, a declarat Grzegorz Piechota, presedintele unui organizatii care ii reprezinta pe publisherii din Europa.
Vittorio Colao, seful Vodafone, s-a aratat ingrijorat de „zidul” pe care Apple vrea sa-l construiasca in jurul continutului disponibil pe iPad.
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