Internet/New Media
Google implementeaza un sistem de plati mobile prin terminalele Android
Google se aliaza cu Citigroup si Mastercard pentru implementarea unui sistem de plati mobile care va transforma telefoanele mobile care ruleaza Android in portofele electronice, informeaza Wall Street Journal.
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Noua tehnologie va permite utilizatorilor sa efectueze plati prin simpla apropiere a terminalelor Android de un cititor electronic.
Sistemul va permite retailerilor sa obtina mai multe informatii despre clienti si ii va ajuta sa-si targeteze mai eficient publicitatea si ofertele de reduceri.
Google nu va obtine niciun comision in urma tranzactiilor.
Piata platilor mobile este asteptata sa creasca pana la 618 miliarde de dolari in 2016, potrivit expertilor.
Un raport al Rezervei Federale dat publicitatii luna trecuta releva faptul ca la nivelul Statelor Unite exista 70 de milioane de dispozitive „contact-less” si 150.000 de cititoare de acest fel.
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