Internet/New Media
Microsoft prezinta pe 11 octombrie o noua gama de smartphone-uri – \”moment crucial\” pentru companie
Microsoft va prezenta pe data de 11 octombrie o noua gama de smartphone-uri, acestea ruland cel mai nou sistem de operare mobil al producatorului de software. Terminalele vor intra pe piata la finalul lunii octombrie.
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Lansarea – care va avea loc in New York – este extrem de importanta pentru Microsoft, care a ramas mult in urma concurentilor Apple si Google pe segmentul sistemelor de operare pentru mobile.
„Lansarea aceasta este critica pentru business-ul Microsoft”, spune Avi Greengart, de la Current Analysis.
Microsoft va primi suportul de marketing al AT&T, care va fi unicul operator ce va distribui, in SUA, noile smartphone-uri cu sistem de operare Windows Phone 7, scrie presa internationala. Initial, operatorul va oferi trei terminale mobile – unul de Samsung Electronics, unul de LG Electronics si unul de HTC Corp.
La finalul trimestrului doi al anului curent, cota de piata a Microsoft pe segmentul sistemelor de operare pentru telefoane mobile aproape s-a injumatatit, pana la 5%, de la 9,3% in 2009, conform Gartner.
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