Internet/New Media
Nokia nu reuseste sa intre puternic pe piata din SUA: Compania renunta la un contract exclusiv cu AT&T
Stephen Elop, canadianul proaspat numit la conducerea Nokia, nu a reusit inca sa isi dovedeasca potentialul. Un contract ce ar fi plasat cel mai nou smartphone al companiei, X7, pe piata din America printr-un contract exclusiv cu AT&T a fost anulat "in al 11-lea ceas", conform unor surse din piata citate de presa internationala.
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X7 este un terminal ce ruleaza sistemul de operare Symbian, are 4 speakere si camera foto de 8 MP. Wall Street Journal sugereaza ca Nokia a renuntat la a incheia deal-ul cu AT&T „din cauza suportului de marketing oferit de operatorul american”.
Acest lucru franeaza Nokia, in incercarea finlandezilor de a intra pe piata cu un smartphone competitiv pe piata americana.
Daca in 2002, Nokia avea o cota de piata de 35% in SUA, la finalul lui 2009 compania mai detinea o cota de doar 7%. Odata cu lansarea iphone-ului, cota de piata a Nokia s-a erodat in aproape toate pietele dezvoltate.
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