Internet/New Media
Operatorii de cablu TV din Europa nu se lasa intimidati de Apple si Google
Companiile din Europa care furnizeaza servicii TV prin cablu sustin ca vor continua sa lupte impotriva Apple si Google, care au dezvoltat propriile platforme prin care utilizatorii au acces la televiziune si internet pe acelasi ecran TV, relateaza presa internationala.
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„Avand in vedere ca Apple, Google si Amazon au intrat pe pietele noastre, mizele au crescut si trebuie sa facem fata provocarii”, a declarat Adrian von Hammerstein CEO-ul celei mai mari companii de cablu din Germania, Kabel Deutschland Holding.
Anul trecut, operatorii de cablu TV din Europa au inregistrat venituri de 10,1 miliarde de euro, in crestere cu 10%, si potrivit analistilor, acestea vor avansa pana la 13,2 miliarde de euro in 2014.
„Nu este vorba doar de Google. Sunt sute de astfel de platforme, iar numarul lor va continua sa creasca. Pe masura ce consumatorii se vor confrunta cu o oferta foarte variata, plasata pe o piata fragmentata, problema va consta in modul in care vom reusi sa devenim un sprijin pentru ei”, a declarat Andrew Barron, CEO-ul companiei britanice Virgin Media, citat de sursa mentionate.
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