Internet/New Media
Vodafone Romania: Numarul clientilor de publicitate pe telefonul mobil s-a dublat in 2010
Numarul clientilor de mobile advertising s-a dublat in Romania anul acesta, iar valoarea campaniilor a scazut usor fata de anul trecut, a declarat Horatiu Dimulescu, manager in cadrul diviziei de mobile advertising a Vodafone Romania, citat de Money.ro.
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Valoarea celei mai mari campanii de mobile advertising pe care a furnizat-o anul acesta Vodafone Romania s-a ridicat la 20.000 de euro si a fost pentru o companie care activeaza in industria auto, potrivit sursei citate.
Mobile advertising inseamna publicitate pe telefonul mobil, prin SMS, MMS sau banner pe microsite-uri, precum si publicitate de tip bill insert, prin intermediul careia utilizatorul de telefonie mobila primeste un mesaj promotional alaturi de factura la telefonul mobil.
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