Lifestyle
Reebok mizeaza pe pantofii sport de 100 $ pentru a-si creste profitabilitatea
Brandul sport Reebok planuieste sa-si creasca profitabilitatea si sa ajunga astfel din urma grupul-mama Adidas in urmatorii cinci ani, prin lansarea unei noi game de produse, informeaza Bloomberg.
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Compania mizeaza pe pantofi sport destinati fitness-ului, cu un pret de 100 de dolari, si jachete de 75 de dolari, pentru a-si creste marja bruta de profit, care s-a ridicat la 35,9% in 2010. Marja bruta de profit a grupului Adidas a fost de 47,8% anul trecut.
Vanzarile anuale de pantofi pentru fitness sunt asteptate sa ajunga la 4,6 miliarde de dolari in urmatorii ani, la nivelul industriei.
Cifra de afaceri a Reebok a crescut cu 12% in 2010, dupa ce a inregistrat trei ani consecutivi de scaderi de la preluarea de catre Adidas in 2006.
Adidas a inregistrat in 2010 o cifra de afaceri record de 11,9 miliarde de euro, si spere sa ajunga la vanzari de 17 miliarde euro pana in 2015.
Concurentul Nike a inregistrat o cifra de afaceri de 13,1 miliarde euro in ultimul an fiscal, potrivit sursei citate.
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