Lifestyle
Starurile de la Bollywood incaseaza peste 1 mil.$ dintr-un contract de publicitate
Starurile de la Bollywood se inghesuie sa obtina roluri in filmele care ruleaza pe marile ecrane, dar incearca in aceeasi masura sa faca rost de bani si din alte surse. Iar un contract de publicitate le poate aduce peste un milion de dolari, potrivit Reuters.
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Pe o piata in curs de dezvoltare, nimic nu face un produs sa arate mai bine decat asocierea cu fata cunoscuta au unui star de la Bollywood, care poate sustine 10 pana la 15 astfel de campanii anual.
Astfel, onorariile din publicitate pot depasi sumele pe care vedetele indiene le incaseaza in urma aparitiei in diverse pelicule sau emisiuni de televiziune.
Una dintre cele mai cunoscute vedete care s-a asociat cu diverse branduri este Amitabh Bachchan. Acesta a facut reclama unui brand de costume, celui mai bine vandute marci de masina din India, precum si unei marci de ciment. Nu a refuzat nici un brand de ciocolata sau de ulei de par.
O publicatie indiana estimeaza ca actori la fel de cunoscuti ca Amitabh Bachchan au castigat in jur de 30 de milioane dolari in ultimii 5 ani de pe urma contractelor de publicitate.
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