Lifestyle
Swatch va produce ceasuri marca Tiffany
Producatorul de bunuri de lux elvetian Swatch Group si producatorul de bijuterii american Tiffany & Co au format un parteneriat strategic in vederea dezvoltarii, productiei si distributiei de ceasuri marca Tiffany la nivel global.
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Cele doua companii nu au facut publice detaliile financiare ale acestei colaborari.
Contractul de colaborare a fost incheiat pe o perioda de 20 de ani, cu posibilitate de prelungire pentru inca 10 ani, relateaza presa internationala.
Colaborarea dintre cele doua companii presupune ca grupul Swatch va incorpora o noua companie producatoare de ceasuri in Elvetia, care va opera sub numele Tiffany.
Tiffany va participa la profitul brut al companiei si va avea unul din cele cinci locuri in consiliului administrativ, desi compania va fi detinuta in totalitate de Swatch.
„Aceasta colaborare va plasa brandul Tiffany in colectia de ceasuri de lux produse si distribuite de Swatch Group”, a declarat Michael Kowalski, presedintele si directorul executiv al Tiffany.
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