Media & Advertising
Advertiserii britanici au cheltuit 2 miliarde lire sterline pe online in primul semestru al anului
Advertiserii din Marea Britanie au cheltuit 2 miliarde de lire sterline pe publicitate online in primele sase luni ale anului, brandurile din FMCG adumandu-si 240 milioane de lire sterline din totalul investitiilor in mediul digital, scrie presa internationala citand date furnizate de IAB, organziatie care reglementeaza publicitatea pe Internet.
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Advertiserii din FMCG, care nu se laudau cu investitii semnificative in online anii trecuti, acopera dupa primul semestru al anului in curs 11,8% din totalul chetuielilor din online-ul britanic, comparativ cu 9,4% in perioada similara a anului trecut.
Toti clientii publicitatii britanice au cheltuit circa 2 miliarde lire sterline pe online in prima jumatate a anului, cu 10% mai mult fata de primul semestru al lui 2009.
In primul semestru al lui 2009, investitiile britanicilor in online se cifrau la 1,75 miliarde lire sterline, depasind TV-ul pentru prima data.
Publicitatea pe Internet acopera in prezent 24,3% din totalul cheltuielilor cu publicitatea din Marea Britanie.
In SUA, investitiile pe Internet se cifrau, in prima jumatate a anului trecut, la 5,5 miliarde dolari.
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