Media & Advertising
Agentiile europene se pregatesc de pitch: Easyjet isi liciteaza contul pan-european, de 24 mil. euro
EasyJet, a doua cea mai mare companie aeriana low cost din Europa, isi revizuieste contul de creatie pan-european, estimat la 24 milioane de euro, cu scopul de a se repozitiona pe piata de profil si a-si diversifica strategiile de marketing, potrivit Brand Republic.
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Printre agentiile care vor participa la pitch se numara: Dare, Grey, The Red Brick Road, VCCP si Publicis London, care are deja un alt contract pe termen lung cu EasyJet.
EasyJet intentioneaza ca prin noul proiect sa se distanteze de strategiile de marketing axate in principal pe ofertele de pret si sa isi construiasca o noua imagine, potrivit sursei mentionate.
Principalul competitor al EasyJet este Ryanair, cel mai mare operator low cost pe piata de profil din Europa.
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