Media & Advertising
Borsec, Dacia si Pro TV, brandurile care prind cel mai bine la romani
Borsec, Dacia si Pro TV sunt cele puternice branduri romanesti, potrivit unui studiu realizat de compania de cercetare Unlock Market Research, comandat de revista Biz.
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Borsec este brandul cu cel mai puternic impact in randul marcilor autohtone, urmat de Dacia pe pozitia a doua si Pro TV, pe trei, noteaza paginademedia.ro
Cercetarea realizata de Unlock Market Research are la baza un scor cumulat, calculat pe baza notorietatii spontane, a performantei (in ce masura marca este aleasa) si a afectivitatii (in ce masura este placuta marca). Studiul a presupus 1314 interviuri telefonice, cu persoane reprezentative din mediul urban, peste 18 ani.
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