Media & Advertising
Brandient a desenat noua identitate a Federatiei Romane de Rugby
Federatia Romana de Rugby si-a lansat noua identitate vizuala, creata de agentia de branding Brandient intr-un proiect pro bono care a inceput in luna martie a acestui an, au anuntat oficialii agentiei.
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„Incepand cu meciul Romania-Uruguay din 13 noiembrie, echipa nationala de rugby va juca sub o noua identitate vizuala”, a declarat Alin Petrache, Presedintele FRR.
Brandient a redesenat identitatea la solicitarea Federatiei si a sponsorului echipei nationale de rugby, CEC Bank.
Noul logo reda simbolul frunzei de stejar (insemnul traditional al rugby-ului romanesc) desenat pe forma balonului oval.
Creatia grafica este semnata de designerii Brandient Bogdan Dumitrache si Cristian Petre si a fost aplicata la identitatea organizationala, echipament si materiale de promovare.
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