Media & Advertising
Cat au platit advertiserii pentru spoturi difuzate la Gala Oscarurilor
1,75 milioane de dolari a costat in acest an un spot de 30 de secunde difuzat in timpul Galei Premiilor Oscar, cu 15% mai mult decat anul trecut. Reteaua americana de televiziune ABC estimeaza incasari de 80 de milioane de dolari in urma evenimentului, potrivit Brand Republic.
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Hyundai, principalul sponsor al galei, a avut noua spoturi in timpul transmisiei. Alti clienti importanti au fost retailerii americani JC Penney si Best Buy.
Marele castigator al cereremoniei de anul acesta a premiilor Oscar a fost productia britanica „King’s speech”, care a castigat patru premii, printre care cel pentru cel mai bun film al anului.
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