Media & Advertising
Draftfcb, responsabila de creatia globala Nivea
Beiersdorf, proprietarul marcilor de ingrijire a pielii Nivea si Eucerin, a contractat agentia de publicitate Draftfcb pentru a gestiona contul global de creatie a brandurilor din portofoliu.
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Decizia companiei de a-si consolida serviciile de creatie vine la cateva luni dupa ce si-a licitat si contul de media planning si buying din SUA, in valoare de 150 milioane dolari, castigat de Carat, agentie de media a grupului Aegis.
Surse apropiate companiei, citate de presa internationala, sustin ca Beiersdorf isi doreste un mesaj de brand mai consistent in cele 150 de piete globale pe care opereaza.
Printre brandurile detinute de compania germana se numara Nivea, Eucerin, La Prairie sau Florena.
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