Media & Advertising
Financial Times: Print-ul nu e mort !
Editorii, agentiile de media si advertiserii au fost "trasi de ureche" pentru propagarea ideii ca presa pe hartie este in agonie, de catre Ben Hughes, directorul comercial al Financial Times (FT).
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Hughes a tinut un discurs in cadrul evenimentului Guardian Advertising Summit, in care a tinut sa sublinieze ca „toate brandurile si produsele din industria printului sunt capabile sa identifice surse alternative de venituri”.
„Print-ul nu e mort!”, a afirmat seful FT, desi a recunoscut ca investitiile alocate advertisingului pe acest canal au scazut de la o pondere de 85% in business-ul FT din anii ’90, la doar 40% in prezent.
Acesta a mai declarat ca veniturile atrase de publicatie in urma lansarii aplicatiei FT pe iPad, in mai, s-au ridicat, pana in prezent, la aproape 1 milion de lire sterline (1,1 milioane euro).
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