Media & Advertising
FMCG-ul, cel mai mare investitor in publicitate
16 din primii 20 de investitori in publicitate in 2010 provin din industria bunurilor de larg consum. Cei 20 de jucatori au investit anul trecut in publicitate circa 2,5 mld. euro la pret de rate card (valoare bruta, inaintea discounturilor), suma ce reprezinta aproape jumatate din valoarea totala a publicitatii realizate prin mediile clasice - televiziune, presa scrisa si radio - potrivit datelor Alfa Cont Media Watch.
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De altfel, pentru prima data in ultimii ani, topul primilor 20 cei mai mari advertiseri ar putea fi impartit clar si cuprinzator intre doua mari domenii: FMCG si telecom, scrie magazinulprogresiv.ro.
In topul primilor cinci investitori in publicitate se numara companiile Procter&Gamble, Orange, Cosmote, Vodafone si Unilever.
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