Media & Advertising
Licitatie de lux: Bulgari cauta agentie noua de media in Marea Britanie
Designerul de bijuterii de lux si accesorii Bulgari organizeaza o licitatie pentru atribuirea contului sau de media planning din Marea Britanie, estimat la 1 mil. lire sterline, scrie Brand Republic.
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Arena Red, agentia care se ocupa de peste doi ani de acest cont, ar putea participa la noul pitch, conform sursei citate.
Cele mai multe reclame Bulgari sunt plasate in revistele glossy, ziarele nationale si site-uri, precum Vogue.com and Harper’s Bazaar.
Inainte de Arena Red, contul de media al retailerului de produse de lux a fost detinut de OMD Marea Britanie. Agentia media a grupului Omnicom castigase contul pentru toata Europa in 2001.
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