Media & Advertising
Mazda a ales grupul WPP pentru derularea activitatilor de marketing in America de Nord
Dupa analizarea ofertelor de la mai multe agentii, divizia din America de Nord a producatorului auto Mazda a anuntat ca a ales grupul WPP ca partener pentru activitatile de comunicare si marketing, scrie prnewswire.com.
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Astfel, mai multe agentii din grupul WPP vor oferi sprijin de marketing si comunicare pentru operatiunile Mazda din SUA, Canada si Mexic.
Divizia din America de Nord a Mazda aniverseaza anul acesta 40 de ani de prezenta in SUA. Sediul central al diviziei este in Irvine, California. De aici sunt coordonate, printre altele, vanzarile si activitatea de suport service pentru automobilele Mazda din SUA, Canada si Mexic prin intermediul a 900 de dealeri.
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