Media & Advertising
Media One, Libra Group si Cogep au impartit contul de 700.000 euro al MMDD
Agentiile media Libra Group, Cogep si Media One au castigat contul de creatie si media planning al Ministerului Mediului si Dezvoltarii Durabile (MMDD), in valoare de 700.000 de euro, bani care vor fi folositi pentru realizarea a trei spoturi publicitare, pe radio si TV.
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Temele care vor face obiectul spoturilor sunt schimbarile climatice, managementul deseurilor si participarea publicului la decizia de mediu.
Agentia Libra Studio a primit un total de circa 432.000 de lei pentru realizarea de spoturi radio si TV pentru schimbarile climatice si managementul deseurilor, Media One a primit 202.181 lei pentru participarea publicului la decizia de mediu, iar Cogep a castigat contul de circa 1.500.000 pentru madia planning.
La licitatiile organizate de MMDD pentru creatie si media planning au participat 10 agentii media, printre care Next Advertising, Trend Communications, Ars Advertising Mercury Promotions sau Image the Image Creator. SRL
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