Media & Advertising
Milka fara vaca? Kraft vrea sa schimbe agentia de creatie
Kraft, gigantul FMCG care detine brandul de ciocolata Milka, pregateste un pitch global pentru contul de creatie, aflat in prezent in portofoliul Ogilvy & Mather, scrie presa internationala.
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Cel mai probabil, licitatia va avea loc la sediul din Paris al Kraft, si va fi coordonat de directorul de marketing al companiei, Daryl Fielding.
Inainte de a prelua conducerea marketing-ului Kraft, Fielding a lucrat timp de 10 ani la Ogilvy, agentia care semneaza spoturile TV care au consacrat vacile din Alpii elvetieni, sursa de lapte pentu ciocolata Milka.
Surse apropiate Kraft sustin ca licitatia pentru Milka a fost decisa de mai mult timp, dupa ce Kraft a preluat Cadbury, in luna ianuarie. Milka intra in concurenta directa cu mai multe branduri de ciocolata Cadbury, precum Dairy Milk sau Flake.
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