Media & Advertising
Modalitati legale prin care poate fi „furata” o marca
Este un lucru stiut ca marca si brandul unei companii valoreaza foarte mult, uneori mai mult decat ne-am imagina; aici pot fi date ca exemplu unele dintre cele mai notorii marci din lume: Coca-Cola, Apple, Starbucks etc. Absolut normal, avand in vedere ca partenerii de business, clientii si publicul larg identifica in functie de marca atat compania, cat si produsele sale.
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