Media & Advertising
Nokia isi revizuieste contul global de publicitate de 99 mil. euro
Producatorul finlandez de telefoane mobile Nokia organizeaza un pitch pentru contul global de publicitate al divizie de smartphone-uri, estimat la 99 milioane de euro, relateaza BrandRepublic.
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In prezent, contul este gestionat de Wieden & Kennedy.
Anuntul privind organizarea pitch-ului vine dupa ce presa internationala
a publicat informatii porivit carora Nokia a numit agentia Fallon ca
fiind responsabila pentru contul de publicitate al diviziei de telefoane
mobile, fara sa organizeze o licitatie.
Recent, Nokia si-a modificat structura organizationala, impartind
business-ul in doua unitati, cea de telefoane mobile si cea de
smartphone-uri, fiecare cu propriul cont de publicitate, relateaza sursa mentionata.
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