Media & Advertising
Online-ul bate pentru prima oara ziarul in SUA la cititori, dar si la publicitate
Publicatiile online din SUA au atras anul trecut, pentru prima data, mai multi cititori si venituri din publicitate decat cele tiparite, potrivit unui studiu citat de Reuters.
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Astfel, 46% dintre participantii la studiu au spus ca citesc stirile online de cel putin trei ori pe saptamana, fata de 40% care le citesc din presa tiparita.
„Migratia catre publicatiile online se accelereaza. Tabletele si smartphone-urile contribuie din plin la acest proces”, a spus unul dintre realizatorii studiului, citat de Reuters.
Totodata, publicatiile online au reusit sa atraga si incasari mai mari din publicitate decat cele tiparite.
Veniturile din publicitate ale ziarelor tiparite au scazut cu 46% anul trecut, pana la 22,8 mld. dolari.
Pe de alta parte, veniturile din publicitatea online au crescut la 25,8 mld. dolari.
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