Media & Advertising
Outdoor-ul din Paris se va reduce cu o treime in 2008 si 2009
Oficialitatile Parisului a stabilit saptamana aceasta noile reglementari privind publicitatea outdoor din Paris, care prevede si micsorarea numarului de panouri publicitare cu o treime, in urmatorii doi ani, informeaza presa internationala.
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Noile reglementari privind publicitatea outdoor prevad, printre altele, disparitia panourilor „4×3”, micsorarea dimensiunii maxime a panourilor de la 12 metri patrati la 8 mp si interzic afisele publicitare pe vitrinele celor 6.000 de magazine din Paris.
In prezent, in Paris sunt 2.350 de panouri cu suprafete de 8 si 12 mp.
Noua reglementare a fost adoptata in unanimitate de catre un grup de lucru care reprezinta statul, autoritati municipale, profesionisti din industrie si asociatii. Vechea reglementare cu referire la publicitatea outdoor era in vigoare de peste 20 de ani.
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