Media & Advertising
Piata productiei publicitare creste cu 10%-15%, pana la 110-115 mil. euro
Sute de firme au disparut din Romania in ultimii
ani, pe fondul crizei, potrivit Asociatiei Producatorilor si Importatorilor din
Industria de Publicitate (APIIP). In 2008, afacerile companiilor de profil au
totalizat aproximativ 200 de milioane de euro.
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Piata productiei publicitare si-ar putea opri
declinul in acest an, cand, potrivit estimarilor Asociatiei Producatorilor si
Importatorilor din Industria de Publicitate (APIIP), afacerile companiilor de
profil se vor majora cu 10%-15% fata de nivelul de anul trecut. „Apreciez ca
nivelul pietei va fi de aproximativ 110-115 milioane de euro in acest an, cu
10%-15% peste cel din anul 2010”, declara Liviu Rogojinaru, presedintele
APIIP. Anul trecut, afacerile companiilor de profil au stagnat la nivelul din
anul 2009, piata fiind insa practic la jumatate comparativ cu 2008, relateaza [url=http://www.financiarul.com/articol_60243/piata-productiei-publicitare-creste-cu-10-15-pana-la-110-115-mil–%E2%82%AC.html]
Financiarul. [/url]
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